Visit Florida

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Orlando "Unbelievably Real"

Whether you’re a theme park enthusiast, bird watcher, foodie, water sports fanatic, sun worshipper, arts patron, serious shopper, or anything in between, you’re always welcome here. The possibilities are endless. And wonder is always within reach. It’s the getaway you deserve — and you’ll only find it in Orlando.

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Treasure Awaits - Visit Tampa Bay

Unlock Tampa Bay through the lens of a pirate, a foodie, a history buff, a thrill seeker and even a kid. Discover the stories that make Tampa Bay the most diverse destination in Florida and be inspired to create your own story where treasure awaits.

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Florida’s Historic Coast - St. Augustine/Ponte Vedra

You don’t have to go all the way to the Caribbean or to that one island off the coast of that one country to enjoy gorgeous beaches. You can get all that fun in the sun, art, culture, world-class cuisine, and amazing history right here in St. Augustine | Ponte Vedra.

There’s so much to do, you’re going to want to stay one more day.


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Good Days Are Ahead - Ft. Myers

Hurricane Ian has had far-reaching effects throughout the greater Fort Myers area. Parts of the landscape may look different right now, but the way our area makes people feel hasn’t changed. With resilience and optimism, our community is working hard to rebuild. Many businesses are reopening their doors each day. Check out the latest happenings, then plan a visit to come create your own Fort Myers memories.

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Miami - A Destination Like No Other

From its beautiful beaches to its unique multicultural neighborhoods and lively arts and nightlife scenes, Greater Miami and Miami Beach offers a variety of experiences for everyone.


Sunny Isles Beach Miami

"The city of sun and sea awaits"

Situated north of Miami Beach, the paradise of Sunny Isles Beach awaits. Luxury hotel towers overlook golden shorelines and lush outdoor spaces such as the famed Heritage Park. Pamper yourself with a spa day at one of the many elegant resorts and enjoy an evening of world-class dining.

Guests can relax on ample swatches of pristine beach, unwind with midnight yoga, attend outdoor concerts, and even fish off the area’s first pier. If you’re itching to explore the surrounding environs, there are countless nearby attractions — from Downtown Miami to South Beach, Bal Harbour to the Everglades.


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The Florida Keys & Key West

Close to Perfect - Far from Normal

Located closer to Cuba than to Miami, Key West is Florida's irreverent southernmost subtropical paradise, a unique confluence of history, climate, natural beauty, cultural diversity, architecture, and unabashed romantic appeal.

Palm-lined streets with gingerbread mansions and tin-roofed conch houses were home to Ernest Hemingway, Tennessee Williams, Elizabeth Bishop, Robert Frost, and Jimmy Buffett, a few of the famous people who discovered solace and inspiration in the island city whose Bahamian and Cuban heritage in large part was inspired by Bahamian wreckers, commercial fishermen, spongers and Cuban cigar makers.

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Welcome to Sarasota, Florida

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts, and natural Florida fun. Here, each moment is your own.


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Florida’s Paradise Coast

A natural and cultural gem tucked away in Southwest Florida, the Paradise Coast is where the Gulf of Mexico's sparkling water meets white sand, wild islands and downtowns filled with artful treasures, culinary delights and countless other discoveries. Explore Naples, Marco Island, Everglades City, Immokalee and Ave Maria and find your most idyllic Florida vacation.